AI-managed Google Ads, run by people who watch the AI
Most agencies still build campaigns by hand and check them once a week. We pair Google's own AI bidding systems with a layer of automated monitoring built in n8n — so budget waste gets caught in hours, not at month-end review.
What changes when AI runs alongside your account
Google already uses machine learning for bidding and targeting. The problem is most accounts have no second layer watching that AI — so it drifts, and nobody notices until the spend report lands.
Typical agency setup
- Campaigns reviewed weekly or monthly
- Budget waste discovered after the spend happened
- Search term reports checked manually
- Reporting built once a month in a slide deck
- Same negative keyword list reused for years
Our approach
- Automated daily anomaly checks on spend and CPA
- AI-assisted search term mining flags waste same-day
- Negative keyword lists updated continuously, not quarterly
- Live reporting dashboard, always current
- Performance Max asset testing run as a structured loop
*Figures are illustrative averages across client accounts and vary by industry, market, and starting account health. Not a guarantee of results.
How an engagement runs
Four stages, in this order — each one feeds the next.
Account audit
Full structure, bidding, tracking, and wasted-spend review. You get the findings even if you never hire us.
AI monitoring setup
Automated scripts and n8n workflows connected to your account — watching spend, CPA, and search terms daily.
Campaign rebuild & launch
Structure, assets, and bidding strategy rebuilt around what the audit and monitoring data actually show.
Scale & report
Budget scales as CPA holds steady. You get a live dashboard, not a once-a-month slide deck.
Where AI actually does the work
Specifics, not buzzwords — this is what's automated behind the scenes.
Daily anomaly detection
Automated scripts compare daily spend and CPA against your baseline and flag anything unusual before it eats budget.
Search term mining
AI-assisted review of incoming search terms catches irrelevant traffic and feeds it straight into negative keyword lists.
Performance Max asset testing
Structured testing of headlines, descriptions, and creative — read systematically, not eyeballed once a quarter.
Live reporting
Dashboards built on Looker Studio and Google Sheets, refreshed automatically — no waiting for a monthly export.
Budget guardrails
Automated alerts on pacing, so a runaway campaign gets caught the same day, not at the end of the billing cycle.
Cross-platform context
Where useful, Google Ads data is cross-referenced against Meta and LinkedIn performance to avoid double-counting conversions.
Built for these account types
Ecommerce / Shopping
Performance Max and Shopping campaigns built around margin, not just ROAS targets.
Lead generation
Search-first structures with tight match types and conversion tracking that actually reflects sales-qualified leads.
SaaS / B2B
Longer sales cycles handled with proper attribution windows and offline conversion imports.
Get a free Google Ads account audit
We'll review your account structure, tracking, and spend — and send you the findings whether or not you ever work with us.
- Account structure & wasted spend review
- Conversion tracking health check
- Quick-win recommendations, sent within 48 hours
You're on the list
We'll review your account and get back to you within 1–2 business days.